Episode 5

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Published on:

22nd Sep 2025

After Dinner Chats, Ripped Off Less Ep5: Programmatic Trust & Transparency

Get ready for a double dose of industry brilliance on the latest #AfterDinnerChats! Episode Five features two incredible leaders tackling trust and transparency from two unique angles.

First up, meet Mo Moubayed, the co-founder of Veridoo! We dive into the world of Out-of-Home advertising and how his team is bringing confidence and effectiveness to the channel.

  • Mo's Hero: He draws inspiration from Marc Pritchard for his legendary stand on media transparency and refusal to accept excuses for fraud. A champion striving to help advertisers getting ripped off less.
  • One More Guest: Mo would love to bring Nick Parker to the dinner table. As the global president of Veridoo and former COO of Kinetic, Nick is a "wealth of knowledge" and a master storyteller in the OOH space.

And in the second half, we welcome Audrey Boisumeau, who has start a new role to grow the UK & US operations for the Hawke, an Azerian company. She tells us about her mission to empower programmatic buyers with the control and ethical practices they deserve.

  • Audrey's Hero: In the fight against ad fraud, her hero is independent researcher Dr. Augustine Fou, who she credits for his brilliant tech and relentless commitment to eradicating fraud in the supply chain.
  • One More Guest: Audrey nominates Richard Ottoy from Picnic. A "veteran of the industry" and a humble programmatic expert with a sharp and accurate opinion on where the market is heading.

This episode is a masterclass in how we can all work towards a more transparent and effective advertising ecosystem. Don't miss it!

#RippedOffLess #AdTech #Programmatic #OutOfHome #OOH #AdVerification #Transparency #Marketing #Podcast #Leadership #Trust

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About the Podcast

After Dinner Chats
Ripped Off Less
These conversations started over dinners where I get to introduce everyone at the table in a way that interests me.

Dinners are always fun. And sometimes useful, but the end of the day doesn’t really matter if it’s fun or useful it’s just the fact that we are all there connecting and making sure that we can all see what’s coming round the corner.

And the next thing we’ve got to do is to stay in touch with each other.

Yes, we have ended up having dinner parties where people have made new jobs, got new contacts for work . For me, it’s been just a way over the last 17 years to get to know the fabulous people who are always a little bit senior and a little bit fun and a little bit smarter, brighter, shinier than most!